Nontrepreneur
TMA qualified professional who organizes, operates and manages the risk for a business venture within a non-profit company or organization.
Matt Lehrman is a practicing non-profit executive who is also an inspiring speaker.
Of Mission & Money: How to Be a Nontrepreneur™
Non-profit organizations and the people who run them are being increasingly pressured to “be more entrepreneurial” that is, to drive earned revenue from non-traditional sources.
Yet, the notion of “chasing dollars” stirs up deep anxieties. Isn't a non-profit supposed to be insulated from "market forces"? Doesn't the temptation to pursue dollars risk undermining the sacred commitment to a non-profit's mission?
Between the rock of fundraising challenges and the hard place of their own sustainability, (and, often prodded by Board members who are often themselves, business people) it's no surprise that non-profits are increasingly seeking new sources of earned revenue, even if they lack sufficient training, experience or guidance in how to "be more entrepreneurial."
Of Mission & Money examines the dual roles that successful non-profit leaders must fulfill: to be a "prophet” (to lead from a position of vision) and to be a “profit” (to lead from a position of value). Learn how three elements unite those functions:
- Primacy of PASSION - Non-profit leaders must be willing to invest their energies as fully toward the bottom line of their business as they do to their organization's mission.
- Consensus of PURPOSE - Tapping the support of stakeholders, staff and others is a non-profit's unique strength in pursuing ambitious goals and managing risk.
- Viability of PLAN - Orienting itself to the needs of the "market" is often a non-profit's greatest challenge - but it can also be its greatest opportunity.
Whether your organization wants to be a trail-blazing pioneer, or simply follow a careful path whose success has been proven by others - now is the time to get moving!